Get In On TasteVIP

Get exclusive access to all Kraft Heinz campaigns, giveaways and more!

Log in

Claim Your Exclusive Offers

Early drops and special perks just for Kraft Heinz fans.

A girl smiles while holding a plate of omelette with ketchup and a forkful of omelette.
Be in the Know

Get the scoop on new products and offers.

A person wearing blue jeans and socks with macaroni and cheese pattern on them, paired with white sneakers.
Jump on Limited Drops

Snag exclusives before they’re gone.

Sign Up

New and Tasty

Explore What's Next

Your First Perk

Get Cooking with What’s Cooking

Unlock recipe videos from top creators in the What’s Cooking app. Free with your TasteVIP account.